It doesn't make sense to provide data service based on the orginal way.
There are already major data transportation, like mobile phone, fixed phone, WiFi AP.
Imoprtant thing is how to delivery data service to a variety of products with low cost and easy to use by end users through these major way.
I think widget, which is based on internet techonolgy, is the most valuable way because
it can be re-used from the current existing web portal and it is getting populer on PC like Yahoo widget, Vista side bar, etc. Now mobile phones and TV, they have started such a widget service.
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